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How do we measure how “natural” our personal care products are?
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What is ISO 16128?
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How does Dr. Squatch use ISO 16128?


We've Got Standards
Sure, you hear the term “natural” a lot. But what does "natural" really mean? How do we measure it? Great questions, we’ve got you.
That means we don’t cut corners and our ingredients come from nature; ingredients like plants, minerals and other natural elements.
We use the international standard ISO 16128 methodology for calculating the naturalness of our personal care products.
At Dr. Squatch we’re not hiding behind false promises and we strive to be as transparent as possible with all of our products and ingredients. That’s why every single ingredient that goes into each product is listed on its product page.
Walking The Walk
There are a lot of so-called “natural” products out there, but the truth is, many of them aren’t really that natural at all. That’s why we’re dedicated to sharing how we make our products and what we put in them.
Smell Good, Feel Good
You know what smells awesome? Nature. We thought you should too. That’s why we use naturally-derived scents that often have other benefits that leaves you smelling like a middle school locker room.
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